Acuity Clarity Guides
Practical, evidence-led thinking for leaders responsible for growth, value and change. Read the articles without signing up. For deeper analysis and practical guidance, access the full Clarity Guides with your email address.
Perspective changes the question
Clarity Guides
Featured guide
See how customer choices, acquisition, delivery and retention work together. Use twelve leadership questions and a six-step method to examine a live growth decision.
32-page PDF · 12 leadership questions · 6-step method
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Read the central argument and practical questions without giving an email address.
Full guide
Access the deeper method, evidence checklist, working tools and implementation guidance.
Latest thinking
Each guide and article starts with a live leadership question and earns its place by helping someone think or act more clearly.
Acuity Essay · Experience and judgement
Five practical ways to test whether past experience fits the GTM decision in front of you, before committing more time, people or investment.
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Acuity Essay · Confidence and capability
What should leaders change, and what should they keep? Examine confidence, capability and the evidence behind better GTM decisions.
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Clarity Guide 01 · GTM system
Twelve leadership questions and a six-step method to see how your GTM system works before deciding what to change.
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Open article · GTM system
Acquisition and delivery budgets can both look justified while the same customer choices drive both costs. Follow the economics before committing more.
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Clarity Guide 02 · Revenue architecture
Connect customer value, commercial choices and channel economics. Includes four visuals, twelve leadership questions and a two-page working sheet.
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Open article · Revenue architecture
A partner channel can report growth while weakening the business. See how revenue architecture connects the choices behind customer value and contribution.
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Browse the GTM system
Strategy & market
Where the company chooses to compete.
Leadership & governance
How commercial decisions are made and owned.
Data & forecasting
What the evidence can support.
Editorial promise
Each guide connects evidence and practical thinking to decisions leaders need to make.
Useful
A practical idea a leader can apply.
Evidence-led
Claims supported by credible sources and clear reasoning.
Commercial
Connected to decisions, consequences and value.
Honest
Clear about limits, uncertainty and what is not yet known.
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From insight to your organization
Acuity brings participant perspectives and evidence together to reveal strengths, potential exposure and priorities across your GTM system. You receive practical guidance specific to your business, so you can decide where to commit time, capital and attention.
