Clarity Guide 01 · GTM system
How to see your GTM system before you try to fix it
Twelve leadership questions and a six-step method to see how your GTM system works before deciding what to change.
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Acuity Clarity Guides
Clearer questions lead to better commercial decisions.
Practical, evidence-led thinking for leaders responsible for growth, value and change. Read the articles without signing up. For deeper analysis and practical guidance, access the full Clarity Guides with your email address.
Perspective changes the question
Clarity Guides
Featured guide
How to See Your GTM System Before You Try to Fix It
See how customer choices, acquisition, delivery and retention work together. Use twelve leadership questions and a six-step method to examine a live growth decision.
32-page PDF · 12 leadership questions · 6-step method
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A small library. No filler.
Each guide and article starts with a live leadership question and earns its place by helping someone think or act more clearly.
Open article · GTM system
Why your GTM strategy needs a system view
Acquisition and delivery budgets can both look justified while the same customer choices drive both costs. Follow the economics before committing more.
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Clarity Guide 02 · Revenue architecture
Revenue Architecture: What It Is and How to Apply It
Connect customer value, commercial choices and channel economics. Includes four visuals, twelve leadership questions and a two-page working sheet.
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Open article · Revenue architecture
Revenue architecture and the choices that make growth work
A partner channel can report growth while weakening the business. See how revenue architecture connects the choices behind customer value and contribution.
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Browse the GTM system
Follow the question, not the function.
Strategy & market
Where the company chooses to compete.
Leadership & governance
How commercial decisions are made and owned.
Data & forecasting
What the evidence can support.
Editorial promise
Every guide must earn the reader’s time.
Each guide connects evidence and practical thinking to decisions leaders need to make.
01
Useful
A practical idea a leader can apply.
02
Evidence-led
Claims supported by credible sources and clear reasoning.
03
Commercial
Connected to decisions, consequences and value.
04
Honest
Clear about limits, uncertainty and what is not yet known.
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From insight to your organization
What does this mean for your business?
Acuity brings participant perspectives and evidence together to reveal strengths, potential exposure and priorities across your GTM system. You receive practical guidance specific to your business, so you can decide where to commit time, capital and attention.