Acuity Clarity Guide · GTM system
How to See Your GTM System Before You Try to Fix It
See how customer choices, acquisition, delivery and retention work together. Use twelve leadership questions and a six-step method to examine a live growth decision.
By Acuity · 32-page PDF
Inside the guide
Give the next decision a better starting point.
Use it before a leadership discussion about growth, value creation or change. Bring sharper questions to the table, even when you do not yet have every answer.
01
See the whole GTM system
Follow the connections between customer choices, acquisition, delivery, retention and economics.
02
Ask twelve leadership questions
Examine the assumptions behind a live growth decision and identify what evidence could change it.
03
Use a six-step method
Trace one customer group through the business, identify gaps, and make a bounded commitment with a review point.
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A question to use now
Before the next growth commitment.
“What would have to be true about these customers for the combined investment to pay off?”
Acquisition and delivery budgets can both look justified while the same customer choices drive both costs. Follow the results across the business before increasing investment.
Use the guide’s leadership questions and six-step method to examine one customer group, identify the evidence gaps, and make a bounded commitment.
Useful without an Acuity license.
No customer account is needed. Read it in your own time and use the questions in your next leadership discussion.
For a clearer view of your own business.
A guide can help you examine an assumption. Acuity brings participant perspectives and evidence together to reveal strengths, potential exposure and priorities across your GTM system. You receive practical guidance specific to your business, so you can decide where to commit time, capital and attention.