What to Do After Acuity
A practical starting guide for moving from your results to a focused operating decision and a way to verify progress.
What leadership receives
Know where you stand. See what to strengthen next.
Your GTM Clarity Workspace brings together the overall picture, the detail behind it and a practical way forward. Explore the findings across nine GTM areas and 21 connected capabilities, with priorities, improvement pathways and resources to help your team act.
Understand what is shaping performance, what deserves investment and what stronger practice looks like before committing more time and capital.
Inside your GTM Clarity Workspace
Readiness and materiality
See what can carry the ambition. Understand what weakness may put at risk.
Maturity shows how firmly 21 connected capabilities are established and which strengths the system can rely on.
Estimated GTM Exposure expresses the possible commercial scale of current GTM-system weakness as a directional monetary range. It helps leadership understand what may be at stake when setting priorities.
Demonstration data. Estimated GTM Exposure is directional context, not a forecast of lost revenue.
Actual product excerpts. Demonstration data.
Estimated GTM Exposure is not a forecast of lost revenue, a valuation opinion or proof that one weakness caused a particular outcome.
Where reality differs
Make differences visible before they become expensive.
01
Evidence strength
See how firmly a capability is supported by the practices participants report.
ICP Definition
Actual product excerpt · Demonstration data
02
Alignment
See where participants describe similar operating realities and where their experiences differ.
ICP Definition
Actual product excerpt · Demonstration data
03
Perception
See where confidence is ahead of, behind or consistent with reported practice.
ICP Definition
Actual product excerpt · Demonstration data
The workspace goes beyond flagging a difference. It explains the business implications, identifies assumptions to challenge and suggests operating evidence to inspect, so you can investigate the issue without trying to identify who gave a particular answer.
Section and capability deep dives
Go beneath the headline. Understand what needs to change.
A score tells you where to look. The deep dives explain what the result means, why it matters commercially and what stronger performance looks like.
Nine GTM areas. The wider operating picture.
Section Deep Dives bring related capabilities together, with a current diagnosis, commercial implications and an executive perspective. See how an area such as Sales & Revenue Execution works as a system, not just a collection of individual scores.
21 capabilities. The detail behind the result.
Capability Deep Dives combine your diagnosis with the capability’s purpose, its connections to the wider system, performance signals by maturity, improvement guidance, and expected impact and risks. Search and filter to explore the areas that matter to your next decision.
For a worked example of how commercial choices interact, explore revenue architecture.
Demonstration data
Understand your starting point
Put the current result in context. Distinguish what is established from what is inconsistently applied, and identify what needs closer examination.
See the commercial consequences
Explore implications for revenue, profitability and value creation, including where weakness in one area can increase costs or hold back performance elsewhere.
Recognize stronger performance
Use observable performance signals from Critical to Leading to make “better” concrete, rather than treating a higher score as the goal.
Executive action plan
Know what comes first. And how to move it forward.
Your Executive Action Plan brings three priority improvement pathways into focus, with the reasoning behind each, your current maturity and the next meaningful state to work toward.
You can also explore tailored improvement pathways for other capabilities, so the guidance extends beyond your first three priorities.
The lowest score is not automatically the first priority. Acuity connects the findings so you can direct effort where it matters, rather than launch disconnected fixes across the business.
Action Plan excerpt · Two starting actions for ICP Definition · Demonstration data
Practical guidance, sequenced around readiness rather than arbitrary deadlines.
01
Start with the right corrective action
Identify the first changes and the assumptions to test before committing to a wider response.
02
Embed the change in everyday operations
Build the ownership, routines and controls that help stronger practice become repeatable.
03
Extend once the foundations hold
Explore more advanced actions when the underlying capability is ready to support them.
Know what improvement should deliver
Expected outcomes and indicative impact help you decide what to measure and what progress should look like in your business. They are guidance for evaluating change, not a guaranteed return.
Protect the progress you make
Regression risks highlight how gains can unravel, from slipping back into workarounds to extending a change beyond the conditions where it works.
Action resources
Give your team a practical way to act on the findings.
Open Resources inside your GTM Clarity Workspace for guidance on what to do after Acuity. Choose your next move, build the evidence and prepare a leadership review—with guides, editable templates and worked examples you can download and use with your team.
Use them to establish what to check, who owns the next action and when to review it. You do not have to invent that process from a blank page.
Acuity Evidence Pack Template
An editable structure for testing an operating claim using workflow, system and outcome evidence.
Completed GTM Evidence Pack Example
A fictional worked example that shows what a useful evidence pack looks like in practice.
Evidence Quality Reference
Guidance for judging whether the evidence is strong enough for the decision you are making.
Operating Truth Review Guide and Toolkit
A guide for turning the evidence into a specific decision with an owner and a review date.
Actual Resources view · Guides and supporting documents are available to download from the workspace.
Secure customer workspace
The findings stay available when the decisions begin.
Return to the same connected workspace as decisions develop. Use the overview to frame the discussion, the deep dives to examine a finding and the pathways and resources to shape the next action. Your team has a shared reference for what to strengthen, why it matters and what to look for as practice improves.
Individual responses are not shown to other participants or customer leaders.
Findings pass quality assurance for integrity and completeness before release.
Leadership retains judgment. Acuity makes the trade-offs visible.
Put a clearer picture behind your next move.
Explore the license options, or talk through how Acuity could help you understand your GTM system and focus the work ahead.