How Acuity Works
See what is true before deciding what comes next.
Acuity turns confidential online responses from your chosen participants into a connected view of your go-to-market (GTM) system. The platform identifies strengths, potential exposure and priorities for action, with practical guidance specific to your business.
You can then examine where a problem may begin before committing more people, technology or capital to the place it shows up.
One connected experience. Three distinct stages.
Rigorous for the business. Light for the people taking part.
One focused hour in a quiet space, free from distractions. No workshop, advance preparation, reports to assemble or data wrangling.
Participant experience
One focused hour
Completed independently
Private responses
Stage 01
Perspectives & Evidence
Capture what people see and what the evidence can support.
Each participant completes a confidential online process covering 21 connected GTM capabilities. They answer questions about the practices in place and give their own view of each capability’s strength.
Participants respond independently, so differences in experience remain visible. Weave uses those responses to examine where confidence is supported by reported practice, where perspectives differ and what leadership needs to investigate further.
One focused hour. Nothing to prepare.
A quiet space, free from distractions. No workshop, reports to assemble or data wrangling.
Acuity participant experience
Sales & Revenue Execution · Pipeline Management
How clearly are opportunity creation, qualification and stage progression criteria defined across the organization?
Think about what the buyer has established or committed to. A demo completed or proposal sent is seller activity, not necessarily buyer progress.
Entry and stage rules exist, but the buyer evidence required is unclear or interpreted differently.
Usable buyer-evidence criteria guide entry and progression in recurring work; important gaps remain between motions.
Relevant teams use clear buyer-evidence criteria for entry, progression and exit, with justified differences by motion.
Illustrative excerpt from an actual assessment question. Three of six response options shown; not a screenshot of the assessment interface.
Stage 02
Acuity Weave
Know which weaknesses deserve your next investment.
A weak capability does not sit in isolation. It changes what other parts of the GTM system can achieve. The most visible problem may begin somewhere else.
Acuity Weave is the interpretation model at the heart of the platform. It connects evidence and participant perspectives across 21 GTM capabilities to reveal how strengths, weaknesses and dependencies interact.
Maturity scores establish the starting point. Weave brings them together with alignment and perception signals to identify the issues that deserve leadership’s attention. A low score alone does not decide the order.
The result is a set of priorities and practical guidance specific to your business. Leadership can examine where an intervention could strengthen more of the system, protect capabilities that already work and direct time and capital with a clearer understanding of what is at stake.
Weave applies the same underlying logic consistently across organizations. Findings are quality checked before release.
Look beyond the obvious fix.
What the business sees
More pipeline. Too few wins.
Sales are not keeping pace with the opportunities being created.
The obvious response
Generate more demand?
What Acuity Weave connects
ICP Definition
Customer-fit criteria are too broad.
Demand Strategy
Activity favors volume over fit.
Pipeline Management
Poor-fit opportunities keep advancing.
Three capabilities. One pattern worth investigating.
A reasoned first move
Strengthen customer selection first.
Test and tighten customer-fit criteria across targeting and qualification before increasing demand spend.
Why this comes first
More volume could amplify the same weakness. A shared fit standard addresses what enters the pipeline and where sales effort goes.
The issue shows up in sales. The first move may start upstream.
Stage 03
Clarity & Priorities
See what the GTM system can support and what to strengthen first.
In the GTM Clarity Workspace, leadership can examine maturity, Estimated GTM Exposure, alignment and perception signals, priorities and practical guidance together.
Use the findings to decide where to commit time and capital, what to protect and what needs closer examination. The priorities give that discussion a starting point; the decision remains with leadership.
Explore what you receive
GTM Clarity Workspace
Scope and coverage
21 capabilities. One connected GTM system.
Sales, marketing, customer success, product, operations, data, process and leadership decisions all interact. Acuity examines 21 capabilities across nine connected areas to help you see how that system is working. The aim is not to fix everything. It is to understand what deserves attention first.
Method credibility
A disciplined view, with disciplined boundaries.
What Acuity can establish
A stronger basis for leadership judgment.
How firmly 21 connected capabilities appear to be established
Where confidence is supported by reported practice
Where participant perspectives align or materially diverge
Where weakness in one capability may be holding another back
Which issues deserve protection, examination or action first
What Acuity does not claim
Clarity without false certainty.
Proof that one weakness caused a specific commercial outcome
A forecast of lost revenue or a valuation opinion
A replacement for leadership judgment or commercial context
Practical assurance
Easy to explain. Safe to take part.
Who takes part?
Start with the people who know how the business works beyond their own function. Your leadership team and selected direct reports are a natural starting point.
You decide how widely to involve others. Experienced colleagues, board members or investors with that broader knowledge can bring another perspective. Leadership-only participation works too.
What does each person need?
One focused hour in a quiet space. There is no workshop, advance preparation, report assembly or data wrangling.
What remains private?
Individual responses are not shown to other participants or customer leaders. Leadership receives combined findings without individual attribution.
What happens next?
Findings are quality checked for integrity and completeness, then released in the GTM Clarity Workspace.
Understand trust and confidentiality
The next view
Now see what leadership receives.
Maturity, monetary exposure, leadership signals, priorities and practical guidance become one connected view of what the business can support and what should happen next.