Scope and choices
Effective Edge Group Ltd, trading as Acuity, uses the technologies below to deliver the website, operate forms, remember choices, protect against abuse and measure use. Cookies and local/session storage are browser technologies; server processing and supplier retention are separate.
The HubSpot banner allows you to accept or reject optional cookies, or save category choices. Use Cookie settings in the website footer to reopen it. To withdraw analytics permission, reject optional cookies or switch the analytics category off and save. Optional HubSpot and Google Analytics tracking is disabled until that permission exists and after it is withdrawn. Google Analytics is loaded only after analytics permission is granted. Necessary delivery, security and preference functions remain available. Email marketing consent is a different choice.
Technology inventory
__hs_cookie_cat_pref: HubSpot; remembers optional category choices. Approximately 180 days; change using Cookie settings.
__hs_do_not_track: HubSpot; records that tracking must not run. Approximately 180 days; removed when analytics permission is granted.
hubspotutk, __hstc: HubSpot; visitor identification, visits and timestamps for optional analytics. Approximately 180 days; analytics consent required.
__hssc: HubSpot; session information for optional analytics. Approximately 30 minutes; analytics consent required.
__hssrc: HubSpot; session identification for optional analytics. Browser session; analytics consent required.
__cf_bm: Cloudflare on HubSpot-related service domains; protection against automated abuse. Approximately 30 minutes; can remain active independently of optional analytics.
rc::a / rc::c: Google reCAPTCHA in embedded forms; anti-abuse tokens in local/session storage. Local storage has no browser-managed expiry; session storage lasts for the tab session. Form security remains active when optional analytics is refused.
_ga and _ga_QC9K89HP37: Google Analytics; distinguish browsers and maintain visit/session information after analytics consent. Configured lifetime: up to 180 days without extending that lifetime on each visit; browser controls may shorten it. Removed when analytics consent is withdrawn.
acuity_internal: a local-storage preference set only on browsers used for internal testing, to identify our own visits. It remains until removed or browser storage is cleared. acuity_debug is a session-storage setting used only for validation and lasts for the tab session. Neither setting enables analytics without consent.
HubSpot analytics sends page-view and interaction requests to its EU tracking service when analytics is allowed. Withdrawal removes the optional HubSpot cookies and stops future tracking that depends on permission; it does not retrospectively erase information already received lawfully. Browser clearing, a different device or a different browser may require another choice.
Google Analytics receives consented page and event information, browser/device information, referral information and permitted campaign tags. Google also receives the network information needed to deliver the service. Rejecting analytics prevents the Google tag from loading; withdrawing consent disables further collection and removes its optional cookies. Withdrawal does not erase information previously received. Forms remain available without optional analytics consent.
Framer, our website host, also provides basic website statistics so we can understand page use and improve the site. Framer describes this service as using no analytics cookies or persistent visitor identifiers: it uses IP address and browser information with a daily-changing secret to calculate daily visitor counts. These requests, including events.framer.com/anonymous, are separate from optional HubSpot and Google Analytics and continue when HubSpot analytics is refused. The HubSpot cookie controls do not switch them off. No Framer cookie or local/session-storage entry was observed on the six form/consent routes checked. Daily identifier rotation does not mean all hosting logs or server records are deleted daily. See the Privacy Notice for the purpose, legal basis and right to object.
Google reCAPTCHA receives technical information needed to deliver and assess spam protection. Browser duration is not the same as Google or another supplier’s server-retention period. You can email contact@acuitysystems.io instead of using a form. You can remove local storage through your browser controls; doing so may reset preferences or affect a feature.
The original inventory is based on checks of the home, inquiry, guide request, guide library/subscription, order and cookie routes on September 11, 2026. No third-party video player loaded on those six routes. We update this information and apply any required controls before adding different embedded services or purposes. See the Privacy Notice for providers, retention criteria, transfers and rights.