Acuity Clarity Guide 02 · Revenue architecture
Revenue Architecture: What It Is and How to Apply It
Design how the whole business creates and sustains revenue. Work through a channel example, twelve leadership questions and a six-step method, with an editable two-page working sheet.
By Acuity · 31-page PDF
Inside the guide
Make the commercial choices work together.
Use it before a decision about a new route to market, a package or a change in pricing. Compare the customer work, incentives and economics before committing further.
01
Understand the architecture
Connect customer choice, offer, route to market and the operating design.
02
Compare a complete commercial design
Follow the partner-channel case through pricing, contribution and the business that would have happened anyway.
03
Apply the method to a live decision
Use twelve leadership questions, a six-step method and an editable two-page working sheet.
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A question to use now
Before the next growth commitment.
“What would happen without the investment, and which costs and outcomes really change?”
A channel can report growth while weakening the economics. Follow the comparison from the initial volume story through pricing, partner payments and displaced direct business.
Use four original visuals, twelve leadership questions and a six-step method to compare designs and decide what to test. Record the evidence and commitment in the editable working sheet.
Useful without an Acuity license.
No customer account is needed. Read it in your own time and use the questions in your next leadership discussion.
For a clearer view of your own business.
A guide can help you examine an assumption. Acuity brings participant perspectives and evidence together to reveal strengths, potential exposure and priorities across your GTM system. You receive practical guidance specific to your business, so you can decide where to commit time, capital and attention.