Snow-covered Grande Casse in the French Alps

The GTM Diagnostic Platform

Your growth plan doesn’t need more agreement.

It needs to stand up to challenge.

It needs to stand up to challenge.

It needs to stand up to challenge.

Acuity is a go-to-market diagnostic platform for B2B leadership teams. See maturity, alignment and perception across your connected GTM system, with priorities and practical guidance to help you make better-informed growth decisions, sooner.

Acuity is a go-to-market diagnostic platform for B2B leadership teams. See maturity, alignment and perception across your connected GTM system, with priorities and practical guidance to help you make better-informed growth decisions, sooner.

Findings, priorities and guidance in 24 hours.

Findings, priorities and guidance in 24 hours.

Stop Guessing.

Stop Guessing.

See the System.

See the System.

Act with Precision.

Act with Precision.

Better growth decisions, sooner

Every function sees part of the business. Leadership has to decide about the whole.

Every function sees part of the business. Leadership has to decide about the whole.

Every function sees part of the business. Leadership has to decide about the whole.

Leadership means making the highest-quality decision you can in the shortest possible time. The business keeps moving. Information is incomplete. Your team sees different things. And the pressure to act does not wait.

It is your decision to defend, your team’s time to commit and your credibility on the line. Being wrong has a cost. So does waiting for certainty that may never come.

Acuity connects evidence and participant perspectives across 21 GTM capabilities. See how strengths, weaknesses and dependencies interact, where experiences differ and which assumptions need testing before you commit.

Seeing the connected system gives you a stronger basis for deciding where to act. Clear priorities and practical guidance help you move from competing explanations to a better-informed decision. That is decision velocity, whether you are accelerating growth or addressing a shortfall.

Your GTM Clarity Workspace

Demonstration data

Your findings. Your priorities.

Acuity overview — demonstration data

Top priorities

Acuity priority — demonstration data

GTM Clarity Workspace · Demonstration data

How Acuity works

One focused hour from each participant. A clearer basis for your next decision.

01

Perspectives & Evidence

Participants answer confidential, evidence-based questions about the practices in place and how strong they believe each capability to be. Each contributes independently, without having to follow the room.

About one hour per participant. No preparation, reports to assemble or data wrangling.

02

Acuity Weave

Acuity Weave analyses the responses across 21 connected capabilities. It brings maturity, alignment and perception together to identify priorities in the context of the whole GTM system.

Consistent platform logic. Findings specific to your organization.

03

Clarity & Priorities

Within 24 hours of completed participant responses, leadership receives findings, priorities and practical guidance in the GTM Clarity Workspace. Explore the reasoning, challenge assumptions and decide what comes next.

Individual answers remain private and are not attributed.

The connected GTM system

See the whole go-to-market system.

9 sections. 21 capabilities. One interconnected system.

Customer outcomes sharpen targeting and the offer

01

Choose customers

Market Strategy & Segmentation

02

Shape the offer

Product & Monetization

03

Create demand

Demand Generation

04

Win business

Sales & Revenue Execution

05

Deliver & grow

Customer Success & Expansion

These four areas connect and shape every activity above

06

Operating Model & Governance

Decisions, ownership and handoffs

07

Performance Management & Incentives

Measures and rewards that direct effort

08

Data Analytics & Forecasting

Reliable evidence for decisions

09

Technology & Architecture

Systems and workflows that connect the work

Customer outcomes sharpen targeting and the offer

01

Choose customers

Market Strategy & Segmentation

02

Shape the offer

Product & Monetization

03

Create demand

Demand Generation

04

Win business

Sales & Revenue Execution

05

Deliver & grow

Customer Success & Expansion

These four areas connect and shape every activity above

06

Operating Model & Governance

Decisions, ownership and handoffs

07

Performance Management & Incentives

Measures and rewards that direct effort

08

Data Analytics & Forecasting

Reliable evidence for decisions

09

Technology & Architecture

Systems and workflows that connect the work

Customer outcomes sharpen targeting and the offer

01

Choose customers

Market Strategy & Segmentation

02

Shape the offer

Product & Monetization

03

Create demand

Demand Generation

04

Win business

Sales & Revenue Execution

05

Deliver & grow

Customer Success & Expansion

These four areas connect and shape every activity above

06

Operating Model & Governance

Decisions, ownership and handoffs

07

Performance Management & Incentives

Measures and rewards that direct effort

08

Data Analytics & Forecasting

Reliable evidence for decisions

09

Technology & Architecture

Systems and workflows that connect the work

Clarity that changes the next decision

Know where to focus. And what to do next.

A diagnosis is only useful if it helps you make a decision. Acuity connects maturity, alignment and perception to show what deserves attention first. The lowest score is not automatically the highest priority.

Your priorities link to tailored improvement pathways. See where to start, what to embed in everyday operations and when to build further. Leadership keeps ownership of the decision, with a clearer basis for making it.

Acuity capability — demonstration data
Acuity signals — demonstration data
Acuity action — demonstration data

Actual product previews. Demonstration data.

After the diagnosis

You know where to focus. Now decide what to do.

The Resources library helps you turn findings into action. Choose the decision to make, gather the evidence and run a focused leadership review. Download guides, editable templates and worked examples to agree an owner, a next step and a way to review progress.

Acuity resources — demonstration data

Resources inside the GTM Clarity Workspace

Space for different perspectives

Private participation. Combined findings. No individual attribution.

People can see the same business differently. Acuity gives each participant space to respond independently, without having to follow the room or defend a view in front of colleagues.

Individual responses are not shown to other participants or customer leaders.

Understand how information is protected

Understand how information is protected

Thinking worth using

Value before the conversation.

See how customer choices, acquisition, delivery and retention work together. Use twelve leadership questions and a six-step method to examine a live growth decision.

How to See Your GTM System Before You Try to Fix It — Acuity Clarity Guide 01
How to See Your GTM System Before You Try to Fix It — Acuity Clarity Guide 01

Featured Clarity Guide

How to see your GTM system before you try to fix it

Twelve leadership questions and a six-step method to see how your GTM system works before deciding what to change.

Decide with evidence

Before you commit, see the system.

Bring the growth decision in front of you. See how Acuity turns participant evidence into priorities and practical guidance, so your team can spend less time debating where to start and more time deciding what to do.